OneSwift Media

OneSwift Media is a dynamic, 100% locally owned digital media platform dedicated to transforming how African content is created, distributed, and experienced.
Our focus is on delivering high-quality, culturally relevant entertainment while empowering local talent and providing sustainable revenue opportunities.

Mission

To amplify African voices and stories, bridging traditional media and modern digital experiences, while fostering local talent and providing audiences with convenient, affordable, and culturally meaningful content.


Vision

To become Southern Africa’s leading locally owned digital TV and streaming platform, celebrated for promoting African creativity and providing scalable opportunities for both creators and investors.

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Core Values:

  • Local Empowerment: Supporting African talent, creators, and communities.

  • Innovation: Leveraging digital technology to deliver cutting-edge content experiences.

  • Cultural Preservation: showcasing African stories, languages, and traditions.

  • Sustainability: Building long-term revenue streams and investor value.

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What Sets OneSwift Media Apart

100% Locally Owned

  • Unlike international platforms (Netflix, Showmax, Amazon), OneSwift Media is fully African-owned, ensuring authenticity, cultural relevance, and local decision-making.

  • All revenue and profits are reinvested into African talent, communities, and content development.

African-First Content Focus

  • Curated catalogue of locally produced films, series, music, and cultural programming.

  • Celebrates African languages, stories, and traditions, filling a gap that global streaming services often overlook.

Multi-Tiered Launch Approach

  • Immediate monetisation via subscription (SVOD) + rentals (PVOD/TVOD).

  • Phased rollout of Religion, Music, Sports, and University Media channels to serve niche audiences.

  • Flexibility to adapt content and offerings based on audience engagement and feedback.

Empowering Local Talent & Communities

  • Supports emerging filmmakers, musicians, students, and community groups.

  • Provides professional exposure, production opportunities, and monetisation options, unlike competitors who rely on global content libraries.

Affordable & Flexible Pricing

  • Entry-level subscription at R79/month, rental options for casual users, and bundles for families/students.

  • Lower barrier to entry compared to premium platforms while maintaining quality.

Cultural and Social Engagement

  • Actively highlights local festivals, choirs, and community events.

  • The crowdfunding “Back-a-Buddy” initiative allows audiences to invest in local content creation, building loyalty and community ownership.

Pan-African Expansion Potential

  • Platform is designed for scalability across Southern Africa, and eventually, East and West Africa, including diaspora audiences.

  • Provides a unique African-first brand for advertisers and sponsors seeking regional engagement.

Hybrid Revenue Model

  • Diversified income streams: subscriptions, rentals, ads, sponsorships, content production, and merchandising.

  • Reduces risk while maximising potential for sustainable growth.